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The importance of being essentials

This is our story


Never forgot details. Especially when you put yourself to the test. This is where you realise how important the simplest things are. Much like the pedals or the correct gear. The socks need to be perfect too.

The bike. The bike is the road. The bike is the alignment of mind, heart and legs in unlimited and continuos motion. For the duration.

The Wonderful Socks were conceived on a summer’s day, next to a famous mountain, beloved by the cycling folk. Those who love
to climb mountains. tenaciuos men, light as a feather, ever close to the sky.

June 2014, Mont Ventoux. A giant 1,920 ms high, 20,8 km long, with a
7,5 % medium gradient. A cycling enthusiast’s dream and a goal.
A monster of eternal beauty. A huge stark peak emerging from a stunning forest. Everything is ready. Bicycle, apparel, legs and mind. But something is missing. Facing the challenge that will change your life, miles away
from home, yourealise you forgot the socks. But you can sacrify your feet because
real cyclists only need their legs, right? Socks are secondary, right? Wrong. Socks are key to manteining warm, insulated
and comfy feet. Hustle and sweat are the traffic island of an unforgettable day. It is respect and reverence for the mountain that drive the cycling enthusiast to the top of the peak. The challenge is won, socks down.

Our Statements


Design

Conceived by renowned
designers and made without compromise.
Aimed to a discerning client

Made in Italy

Each single Wonderful Sock is
made in Italy following the highest hosiery
factory craft tradition

Technology

All of our socks feature Polypropylene,
an ultra breathable fibre, as well  Resistex Carbon fibre which has a high thermal insulating capacity

Comfy socks that perform

This is who we are


Eye-catching socks made for professionals athletes, weekend warriors and multi-sport enthusiasts, who keep striving to test their on limits.

The Wonderful Socks have sport as their mission, and are conceived as a glorious tribute
to all sports. A stylish world made of passion and technical skills, of unselfishness, antagonism, struggle and sweat.

The results of your efforts are satisfaction and fond memories, along with the awareness of your limits and a truly open mind. Your daily effort outlines boundaries and helps override them.

Embracing this philosophy, giddy with competitive edge, TWS sought out the most significant stories in the sporting world. Tales that narrate the heroics of great men and women who reached their goals. People capable of phenomenal achievements. Legends who inspired us to create the perfect socks for the genuine athlete.

 

Every single Wonderful Sock tells a story inspired by the achievements of great sports-people, a race or a single extraordinary sporting event. The stories are the perfect excuse to inspire you to improve your  everyday performances. Or convince you to start a new sport. Your will is everything. It’s the guidethat will help you to reach your goals. The bigger the effort, the bigger the reward.

The Wonderful Socks stylishly hug your feet and are made to last.
Our socks are made from soft yarn, carbon fibre, anti-perspiration materials and are very comfy.

“Sport is part of every man's and woman's heritage and its absence can never be compensated for”


Pierre de Coubertin

Insights and curiosities

Our story ultima modifica: 2014-12-02T14:35:05+00:00 da TWS